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Jerseys Sold Since Nike and the NFL 2015-Mar-22

25 NFL Player Jerseys Sold Since Nike and the NFL Entered Into New Uniform Partnership

 

Beginning on April 1, 2012, Nike became the official uniform provider of the NFL, taking over the reins from former NFL uniform provider Reebok. In its partnership agreement with the NFL, Nike became the exclusive on field supplier for uniforms (except for head wear) and sideline apparel for all 32 NFL teams. Nike's license also covers practice wear, baselayer apparel and men's and women's fan wear. Since April, both Nike and the NFL have enjoyed a surge in jersey sales. . . had an extensive request for proposal process and Nike was the winner." Ultimately, the NFL selected Nike over other brands submitting proposals because, "they produce high quality products, market them well and have a premium brand that one would associate with the NFL." The NFL is quick to list the ways in which it has benefitted from its new partnership with Nike. "While our contractual relationship only commenced in April of this year, Nike has been very collaborative and responsive in bringing energy to the NFL being a 365 days a year brand. We have very exciting plans in place with them to continue transforming the look of NFL football during our Back To Football/Kickoff events over the next several weeks. Nike and the NFL see unlimited growth opportunities in developing outstanding products for our fans over the next several years," Kane said.

 

Like the NFL, Nike likewise believed that a partnership between it and the league would be beneficial. According to Nike's Morgan Shaw, "Nike and the NFL share a common goal to deliver the best product on the field and for the fans, so it only makes sense to partner with the greatest football league in the world. This is a new chapter for Nike and we look forward to bringing the power of the brand to the NFL. The level cheap nfl jerseys of performance and innovation we can provide the teams is exciting. We take the game as seriously as those on field and in the stands cheap nfl jerseys and are proud to be an official licensee wholesale jerseys for the NFL."

 

While neither the NFL nor Nike can comment upon the number of jerseys that have been sold nor the revenue produced by jersey sales since April 2012, Shaw notes, "it was one of the many contributing factors to our North America geography growing 13% to $2.4 billion in total revenue for our fiscal year 2012 fourth quarter." While Nike has experienced growth based in part upon its partnership with the NFL, Shaw also explained how the partnership has bolstered Nike's corporate strategy. "The NFL license partnership aligns with our strategy to provide growth and we've never been in a stronger position. We feel our partnership with the NFL will extend our leadership and separation in the market. We will leverage the power of the Nike Brand to build the game of football for fans around the world."

 

Notably, Peyton Manning's No. 18 Denver Broncos jersey was the best selling NFL jersey during period. This is interesting, given the fact that Manning has an endorsement deal with Nike's competitor, Reebok. Nonetheless, sales of Manning's jersey depict the trend of quarterback's jerseys being amongst the most popular. The top six positions were held by quarterbacks and twelve quarterbacks' jerseys made the top 25 list. However, the first quarterback on the list to be endorsed by Nike, is Tim Tebow, as Robert Griffin III has an endorsement deal wholesale nfl jerseys with adidas.

 

Entering the NFL season, it will be interesting to see which players' jerseys move up and down the list. Given that these figures are from the off season, jersey purchasers arguably may be more inclined to buy a player's jersey based upon he and his team's in season performance once the season begins. Thus, cheap jerseys the possibility exists for a new type of quarterback competition: jersey sales.

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